.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in equity capital each year, have brought up almost $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That lag is due to market saturation, improved regulatory stress, and also financial uncertainties.ADWEEK talked to five VCs that continue to invest in adtech firms, in spite of these difficulties, concerning what they are looking for as well as what they prevent. Maybe unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused innovations and also industry-specific regions such as connected TV.